I'm not sure I feel that the Save Darfur Campaign is a scam, however, it is definitely a lobby and a well funded one. They practically put San Francisco on notice last month, with their ads all over town. I thought it was great, since SF is such a financial powerhouse on the West Coast and this genocide has a lot to do with who funds who.
However, the campaign is not without critisim. Just as most campaign to "Save" Africa, it won't be solved by money or aid alone, but a change in mindset. The mindset of the west in its inherently condescending approach to Africa and the mindset of Africans abroad who need to wake up and start cleaning house.